Code of Ethics for the Advertising Industry [Ethik-Kodex der Werbewirtschaft ]

Name of code

Code of Ethics for the Advertising Industry [Ethik-Kodex der Werbewirtschaft ]

Originator of code

Austrian Advertising Council [Ă–sterreichischer Werberat]

Country

Austria

Original language

German

Year of creation

2008

Type of code

Advertising

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The Austrian Advertising Council is responsible for monitoring and correcting misconduct and undesirable developments in advertising. In Austria, as in most European countries, there is a dual system for restricting advertising, which includes both statutory regulations and self-restriction guidelines. The advertising industry’s self-restriction Guidelines focus on areas of ethics and morality that are not (entirely) covered by law. These Guidelines cover areas such as violence, health, safety, environment, and specific guidelines for gender-discriminatory advertising, children, older people, alcohol, tobacco, and motor vehicles.

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