Database

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Name of code

ORF Editorial Statute/ORF-Redakteursstatut

Originator of code

ORF/Public Service Media in Austria

Country

AT

Original language

German

Year of creation

1973

Year of last adaptation

2022

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Mandatory

Implementation and enforcement

Procedural

Diversity

Y

AI/automation

N

Abstract

The editorial statute by the public service media in Austria (ORF) secures independence, personal responsibility, and freedom of the journalistic profession within the company. It is worth noting that the statute takes into account the legal framework of public service broadcasting and underscores the importance of ensuring that the programs produced uphold human dignity and fundamental rights, equality, and integration. Furthermore, democratic discourse should be encouraged. The code is obligatory for all employees who contribute journalistic content.

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Name of code

ORF Social Media Leitlinien

Originator of code

ORF/Public Service Media in Austria

Country

AT

Original language

German

Year of creation

2019

Year of last adaptation

N.d.

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Mandatory

Implementation and enforcement

Procedural

Diversity

N

AI/automation

N

Abstract

The social media guidelines by the public service media in Austria (ORF) are based on international best practice examples and require the maintenance of fundamental ORF principles such as objectivity, balance, diversity of opinion, impartiality, and independence. It is a binding framework for the responsible use of social media among all employees. Since it is not always possible to separate work and private life in the digital age, these guidelines may also apply to the private social media use of ORF representatives.

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