Abstract

Voluntary Guidelines for the Responsible Use of Social Media for employees of the City of Villach. The Guidelines highlight the benefits of social media for communication and efficiency but also stress the importance of following rules when using these platforms as company representatives. After a short definition of social media, the text outlines the City of Villach’s public communication strategy and 10 specific guidelines. For example, employees must respect laws relating to data protection and copyright. They should behave responsibly and avoid publishing content that may undermine trust. All posts should be meaningful, respectful, authentic, and in line with the mission statement while avoiding discriminatory content.