Abstract

Okto is a non-commercial television station that aims to provide a supplement to existing public and private-commercial television offerings and give underrepresented people and groups a platform to express their concerns. Furthermore, it should reflect Vienna’s urban life and serve as a factor in urban communication. It seeks to showcase cultural diversity and ensure quality programming through training and feedback. The advertising-free programme has several Key Principles that guide its content, for example, compliance with the law, non-profit orientation, and the promotion of plurality and diversity.