Ethical Guidelines

Name of code

Ethical Guidelines

Originator of code

Finnish News Agency (STT)

Country

Finland

Original language

Finnish

Year of creation

N/A

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

The Ethical Guidelines are produced by the Finnish News Agency (STT) for journalists to use, particularly in contentious or exceptional situations. The STT is a service that sells news and images, and in addition to its core operations, it also offers moderation services for purchase by European media companies. The Guidelines emphasize the independence of journalistic work, which should be maintained by refusing to seek personal gain, avoiding coverage of close acquaintances, and not accepting business gifts or trips.

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