Abstract

The Code of Professional Conduct by the Public Relations Society of Slovenia is largely a translation of the Lisbon Code. The PR practitioners undertake to respect the freedom of expression; act in accordance with the public interest; not harm the dignity of the individual; show honesty, intellectual integrity and loyalty; carry out PR activities openly; and not use false or misleading contents. They have specific professional obligations towards clients or employers, public opinion and news media, fellow practitioners, and the profession.