Name of code
The News Agency's Position on Artificial Intelligence [Haltung und Umgang in Bezug auf KI/Position de l'agence de presse face à l'intelligence artificielle]
Originator of code
Keystone-SDA/ATS Keystone - News Agency
Country
Switzerland
Original language
German/French
Year of creation
2023
Type of code
Journalism
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
The News Agency’s Position on Artificial Intelligence is a paper published by Keystone-SDA news agency that outlines its position (attitude and rules) on the use of artificial intelligence (AI). The paper emphasizes transparency, traceability, and explainability in handling content generated by AI. The agency commits to maintaining quality assurance standards for AI-generated content, including source verification and dual control, similar to traditional methods. The paper pledges to disclose AI’s role in content creation, whether in data analysis or production and to label AI-used images. Given AI’s rapid evolution, Keystone SDA acknowledges the need for ongoing adaptation in its approach, inviting further inquiries.
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