Mission Statement [Leitbild/Charte]

Name of code

Mission Statement [Leitbild/Charte]

Originator of code

Verband Medien mit Zukunft [Association Médias d'Avenir]

Country

Switzerland

Original language

German/French

Year of creation

N/A

Type of code

Journalism

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

Mission Statement (Leitbild/Charte) issued by Verband Medien mit Zukunft (Association Médias d’Avenir) offers an overview of the association comprising journalistic editors, publishers and publicists. It states the association is dedicated to promoting diverse journalistic competition in Switzerland. The mission statement stresses a need for democratically relevant, reliable information, thorough research, and a plurality of viewpoints. The mission statement champions a vibrant media landscape, advocating for small publishers and diversity, engaging in media policy debates, and fostering collaboration among members. It also states that the association embraces digitalization as an opportunity to innovate and sustain quality content creation. 

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