Name of code
EASA Best Practice Recommendations on Digital Marketing Communications 2023
Originator of code
European Advertising Standards Alliance (EASA)
Country
European
Original language
English
Year of creation
2023
Type of code
Advertising
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
The European Advertising Standards Alliance (EASA) is a Brussels-based non-profit organisation that promotes, develops and supports advertising self-regulatory systems while not being a Self-Regulatory Organisation (SRO) itself. The Best Practice Recommendation on Digital Marketing Communications is based on the 2018 Advertising and Marketing Communications Code of the International Chamber of Commerce (ICC) and aims to ensure the application of advertising self-regulation in the digital space. The Code is not formally binding, and a national SRO can adopt it, if suited to the national circumstances and needs.
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