Name of code
EASA Best Practice Recommendation on Influencer Marketing Guidance 2023
Originator of code
European Advertising Standards Alliance (EASA)
Country
European
Original language
English
Year of creation
2023
Type of code
Advertising
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
The European Advertising Standards Alliance (EASA) is a Brussels-based non-profit organization that promotes, develops and supports advertising self-regulatory systems while not being a Self-Regulatory Organisation (SRO) itself. The Best Practice Recommendation on Influencer Marketing clarifies the role of self-regulatory organizations in reviewing online influencer content and provides Guidelines for them to develop national Codes. The Code is not formally binding, and a national SRO may adopt it, if suited to the national circumstances and needs.
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