Abstract

The International Council for Advertising Self-Regulation (ICAS) is a global organisation that promotes responsible advertising through effective self-regulation while ensuring the implementation and enforcement of advertising standards. The legally non-binding ICAS Charter outlines the objectives for self-regulatory systems, understanding that the means of achieving these objectives may differ. Among other things, the ten principles for creating effective advertising regulations include high standards, universality and comprehensive coverage, inclusivity and openness, independence, as well as accountability and transparency.