Abstract

dieChefredaktion’ was founded by journalist and author Melisa Erkurt to produce diverse journalism by and for a young target group on social media. In these Instagram stories, Melisa Erkurt shares her thoughts about diversity: The editorial teams are predominantly white, autochthonous and educated. Women do not have much influence, and the diverse target group is not reached because there is no experience of discrimination in the team. Journalism’s job is to inform everyone. That’s why the spokeswoman put together an editorial team. Compliance with the guidelines is not legally binding.