Name of code
Code of Conduct for Digital Communication
Originator of code
Austrian Ethics Council for Public Relations [PR-Ethik-Rat]
Country
Austria
Original language
English/German
Year of creation
N/A
Type of code
PR
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
Yes
AI/automation
No
The Austrian Ethics Council for Public Relations has established eight legally non-binding Principles for effective communication in online and social media platforms. These Principles include fairness, respect, responsibility, moderation, clarity, transparency, politeness, and privacy. The Principles apply to communication and marketing managers, PR providers, agencies, bloggers, and individuals with commercial interests.
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