Code of Conduct for Digital Communication

Name of code

Code of Conduct for Digital Communication

Originator of code

Austrian Ethics Council for Public Relations [PR-Ethik-Rat]

Country

Austria

Original language

English/German

Year of creation

N/A

Type of code

PR

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The Austrian Ethics Council for Public Relations has established eight legally non-binding Principles for effective communication in online and social media platforms. These Principles include fairness, respect, responsibility, moderation, clarity, transparency, politeness, and privacy. The Principles apply to communication and marketing managers, PR providers, agencies, bloggers, and individuals with commercial interests.

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