Code of Ethics

Name of code

Code of Ethics

Originator of code

Global Alliance

Country

International

Original language

English

Year of creation

2003

Type of code

PR

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The Global Alliance for Public Relations and Communications Management has developed a set of principles and statements that outline the ethical Guidelines for PR professionals. The enforcement of the Code of Ethics is the responsibility of each individual member organisation. It was developed following a review and comparison of existing Codes of Conduct and Codes of Ethics and has been transferred into these Guidelines.

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