Name of code
Code of Ethics - Association of Hungarian Communication Agencies [Etikai Kódex - Magyarországi Kommunikációs Ügynökségek Szövetsége]
Originator of code
Association of Hungarian Communication Agencies [Magyarországi Kommunikációs Ügynökségek Szövetsége]
Country
Hungary
Original language
Hungarian
Year of creation
2012
Type of code
Advertising
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The Association of Hungarian Communication Agencies created its Code of Ethics with the aim of declaring its members’ ethical beliefs, providing a reference point for members wishing to join the association and demonstrating its professional and moral commitment to the market. The code also serves to distinguish the association from other like-minded agencies and to strengthen its professional credibility. It also strengthens identity, professional and moral cohesion and inter-agency trust within the association.
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