Abstract

The Austrian Advertising Council is responsible for monitoring and correcting misconduct and undesirable developments in advertising. In Austria, as in most European countries, there is a dual system for restricting advertising, which includes both statutory regulations and self-restriction guidelines. The advertising industry’s self-restriction Guidelines focus on areas of ethics and morality that are not (entirely) covered by law. These Guidelines cover areas such as violence, health, safety, environment, and specific guidelines for gender-discriminatory advertising, children, older people, alcohol, tobacco, and motor vehicles.