Name of code
Code of Ethics of the Direct and Interactive Marketing Association 2012 [A Direkt és Interaktív Marketing Szövetség Etikai Kódexe 2012]
Originator of code
Direct and Intercative Marketing Association [Direkt és Interaktív Marketing Szövetség]
Country
Hungary
Original language
Hungarian
Year of creation
2012
Type of code
Advertising
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
Yes
AI/automation
No
This Code of Ethics aims to strengthen trust in direct marketing and encourages companies to communicate responsibly, with the aim of creating a positive consumer experience – while respecting each other’s rights. Members of the Direct and Interactive Marketing Association must apply the Code of Ethics in all their communications with all stakeholders, including consumers, customers, partners, employees, business, government and small business. The Code’s recommendations are not just for the association’s membership, but for all companies that reach their consumers through direct communication.
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