Code of Ethics of the Direct and Interactive Marketing Association 2012 [A Direkt és Interaktív Marketing Szövetség Etikai Kódexe 2012]

Name of code

Code of Ethics of the Direct and Interactive Marketing Association 2012 [A Direkt és Interaktív Marketing Szövetség Etikai Kódexe 2012]

Originator of code

Direct and Intercative Marketing Association [Direkt és Interaktív Marketing Szövetség]

Country

Hungary

Original language

Hungarian

Year of creation

2012

Type of code

Advertising

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

This Code of Ethics aims to strengthen trust in direct marketing and encourages companies to communicate responsibly, with the aim of creating a positive consumer experience – while respecting each other’s rights. Members of the Direct and Interactive Marketing Association must apply the Code of Ethics in all their communications with all stakeholders, including consumers, customers, partners, employees, business, government and small business. The Code’s recommendations are not just for the association’s membership, but for all companies that reach their consumers through direct communication.

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