Common Principles and Operating Standards

Name of code

Common Principles and Operating Standards

Originator of code

European Advertising Standards Alliance (EASA)

Country

European

Original language

English

Year of creation

2002

Type of code

Advertising

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

The European Advertising Standards Alliance (EASA) is a Brussels-based non-profit organisation that promotes, develops and supports advertising self-regulatory systems while not being a Self-Regulatory Organisation (SRO) itself. Their legally non-binding Statement of Common Principles and Operating Standards of Best Practice contains 28 principles relevant to self-regulatory processes, for example, the consumer’s benefit, independence, transparency, accessibility, and effectiveness. Furthermore, self-regulation should always comply with the law, and sanctions must be effective.

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