Abstract

Communication Guidelines are produced by the City of Helsinki for all 37,000+ employees. The Guidelines emphasize openness, timeliness, honesty, interactivity, and fairness as the ethical value base for the city’s communication. The Guidelines cover the organization and monitoring of communication, the channels used, the accessibility of digital services, stakeholder communication, and the relationship with news media. Additionally, city employees are instructed on the use of social media, and goals are set for inclusive and citizen-engaging communication.