Declaration of Intent for Responsible Use of Artificial Intelligence (AI) in the Media [Intentieverklaring voor verantwoord gebruik van Kunstmatige Intelligentie in de media]

Name of code

Declaration of Intent for Responsible Use of Artificial Intelligence (AI) in the Media [Intentieverklaring voor verantwoord gebruik van Kunstmatige Intelligentie in de media]

Originator of code

Media Perspectives

Country

The Netherlands

Original language

Dutch

Year of creation

2021

Type of code

Journalism

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-Mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

Yes

Abstract

With the Declaration of Intent for Responsible Use of Artificial Intelligence in Media, Media Perspectives wants to advocate for the responsible use of Artificial Intelligence in the media industry. Media Perspectives wants to contribute to the future of the media sector and take the lead in its transformation by creating collaborations between media organizations, knowledge institutions and governments. The declaration builds on the Ethics Guidelines for Trustworthy AI, established by the European Commission, and outlines essential Guidelines, foundations and four ethical principles in relation to the use of AI in the media industry.

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