Name of code
Declaration of Intent for Responsible Use of Artificial Intelligence (AI) in the Media [Intentieverklaring voor verantwoord gebruik van Kunstmatige Intelligentie in de media]
Originator of code
Media Perspectives
Country
The Netherlands
Original language
Dutch
Year of creation
2021
Type of code
Journalism
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-Mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
With the Declaration of Intent for Responsible Use of Artificial Intelligence in Media, Media Perspectives wants to advocate for the responsible use of Artificial Intelligence in the media industry. Media Perspectives wants to contribute to the future of the media sector and take the lead in its transformation by creating collaborations between media organizations, knowledge institutions and governments. The declaration builds on the Ethics Guidelines for Trustworthy AI, established by the European Commission, and outlines essential Guidelines, foundations and four ethical principles in relation to the use of AI in the media industry.
Full text