Abstract

Code of Ethics of the Lithuanian Public Relations Specialists’ Union. The Code establishes ethical Guidelines for union members, emphasizing public interest, honesty, reputation integrity, confidentiality, conflict of interest avoidance, accurate information dissemination, legality, and ethical conduct. It prohibits undisclosed client representation, fictitious news, anonymous online comments, use of unverified data, and collaboration with entities hostile to Lithuania. The Code encourages professional respect, development, fair competition, and public interest alignment. Ethics violations are addressed by the Union’s Council.