Name of code
Guideline on Content Collaboration [Richtlijn contentsamenwerkingen: Samenwerken met mediapartners]
Originator of code
Ministry of General Affairs [Ministerie van Algemene Zaken]
Country
The Netherlands
Original language
Dutch
Year of creation
2023
Type of code
Public institutions
Main frame of accountability
Political
Transparency
Public
Legal and regulatory context
Non-Mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The Central Dutch Government regularly collaborates with media partners in creating content to reach groups that are difficult to access through other avenues, or to give depth to a topic or message. This Guideline on Content Collaboration is aimed at government employees and provides information on working with media partners, such as including a branded content article in a magazine, the use of an influencer, a podcast or an online series.
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