Guidelines on Opionated Content

Name of code

Guidelines on Opionated Content

Originator of code

Public Broadcaster (YLE)

Country

Finland

Original language

Finnish

Year of creation

2015

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Procedural

Diversity

No

AI/automation

No

Abstract

The Guidelines on Opinionated Content is a directive produced by Yle, Finland’s Public Broadcasting Company , intended for its journalists, clarifying the Ethical Guidelines for Production of Programmes and Content (see FI3) related to the expression of personal views and opinions. The Guidelines emphasize Yle’s stance as an impartial provider of information and state that journalism should not be used to advance personal goals or worldviews. Yle journalists are not allowed to write columns, but the guidelines specify that they may express opinions through analyses, comments, or essay-style texts.

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