Abstract

The Influencer Handbook is a guideline produced by Mediapooli for social media content creators and influencers. Mediapooli is a network of companies and authorities within the Security of Supply organization, which aims to defend press freedom and support critical media companies in preparation for various unexpected large-scale crises and other exceptional situations. The Handbook emphasizes the importance of spreading truthful information. It presents the 10 Commandments of Reliable Influencers, which include recommendations such as clearly distinguishing facts from opinions, carefully labelling commercial collaborations, using only reliable sources, and correcting any mistakes made.