Name of code
Nederlandse Reclame Code
Originator of code
Stichting Reclame Code
Country
The Netherlands
Original language
Dutch/English
Year of creation
1964
Type of code
Advertising
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Mandatory
Implementation and enforcement
Procedural
Diversity
Yes
AI/automation
No
The Dutch Advertising Code (NRC) consists of rules with which advertisements must comply. The Dutch Advertising Code was drawn up by the Advertising Code Foundation (SRC). As an independent complaints body, this foundation aims to adjudicate advertising messages and assesses whether advertisements violate the Dutch Advertising Code. The Dutch Advertising Code is divided into several parts. The first and general part consists of general rules that every advertisement must comply with. For example, advertisements may not be contrary to the law, harm the public interest or mislead the public. The second part only applies to certain products or under certain circumstances and complements the general part.
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