Netiquette

Name of code

Netiquette

Originator of code

Tyrol Advertising GmbH [Tirol Werbung GmbH]

Country

Austria

Original language

German

Year of creation

N/A

Type of code

Media users

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

Tirol Werbung GmbH, an information and service provider that promotes Tyrolean tourism, has provided guidelines for customers and the interested public when engaging with their platforms. In addition to the text, GIFs (Graphics Interchange Format) were inserted between the paragraphs. The guidelines emphasize the importance of fairness, urging participants to communicate their concerns in a manner they would appreciate themselves. The rules for engaging in online discussions include respecting others, providing objective criticism, following platform guidelines, and avoiding hate speech or discrimination. They reserve the right to block and delete violators’ posts.

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