Netiquette

Name of code

Netiquette

Originator of code

Pomona Media AG

Country

Switzerland

Original language

German

Year of creation

N/A

Type of code

Media users

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

The Netiquette—issued by Pomona Media AG—are Guidelines for comments on the organization’s platforms and social media appearances. The Guidelines include relevance and format of the comment (e.g., short text, no excessive use of exclamation marks or upper case), avoiding using discriminatory language as it will not contribute to a healthy debate, avoiding repeating comments as well as advertising or commercial content. The Netiquette aims to ensure discussions are constructive, respectful, and relevant to the topic being discussed. While fostering a positive and inclusive environment for dialogue.

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