Our Commitments [Unsere Verpflichtungen/Nos engagements]

Name of code

Our Commitments [Unsere Verpflichtungen/Nos engagements]

Originator of code

Agence Trio [Agentur Trio]

Country

Switzerland

Original language

German/French

Year of creation

N/A

Type of code

Advertising

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

Yes

AI/automation

No

Abstract

“Our Commitments” is a series of measures introduced by Agence Trio regarding its work in the advertising, communication and marketing sectors. Such measures aim at promoting ethical principles, enhacing inclusivity, gender balance and equality as well as favoring greater diversity in Agence Trio’s work. Examples of these measures include joining the #gislerprotocol and being a member of the Leading Swiss Agencies association of communications agencies.

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