Abstract

Journalistic Orientation (Publizistische Ausrichtung) is a document published by InfoSperber that presents the purpose, values and principles of the media organization while providing a framework for the work of its journalists. The document emphasizes independence, transparency and pluralism in its work. For example, stating that news production is based on the social or political relevance of information, and focuses on neglected perspectives. It also states that the UN Universal Declaration of Human Rights and the Declaration of the Duties of Journalists published by the Swiss Press Council are reference documents for InfoSperber’s work. The document states that the work is essentially voluntary and that the organization is financed by donations.