Our Journalistic Orientation [Unsere Publizistische Ausrichtung]

Name of code

Our Journalistic Orientation [Unsere Publizistische Ausrichtung]

Originator of code

InfoSperber

Country

Switzerland

Original language

German

Year of creation

N/A

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

Journalistic Orientation (Publizistische Ausrichtung) is a document published by InfoSperber that presents the purpose, values and principles of the media organization while providing a framework for the work of its journalists. The document emphasizes independence, transparency and pluralism in its work. For example, stating that news production is based on the social or political relevance of information, and focuses on neglected perspectives. It also states that the UN Universal Declaration of Human Rights and the Declaration of the Duties of Journalists published by the Swiss Press Council are reference documents for InfoSperber’s work. The document states that the work is essentially voluntary and that the organization is financed by donations.

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