Abstract

Ping Ethics is an ethical code created by the influencer marketing agency Ping Helsinki for social media influencers, aimed at increasing the transparency and credibility of content marketing. Ping Helsinki builds networks, organizes events, and engages in value-based influencer marketing. Influencers can commit to following Ping Ethics online and subsequently highlight the ethical nature of their brand in their posts using the hashtag #pingethics. The code emphasizes responsibility, truthfulness, transparency, and integrity as the core values of ethical influencer marketing.