Preamble to the Journalistic Guidelines [Präambel der Publizistischen Leitlinien]

Name of code

Preamble to the Journalistic Guidelines [Präambel der Publizistischen Leitlinien]

Originator of code

Neue Zürcher Zeitung

Country

Switzerland

Original language

German

Year of creation

N/A

Type of code

Journalism

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

The Preamble to the Journalistic Guidelines (Präamble der publizistischen Leitlinien) by the Neue Zürcher Zeitung (NZZ) is the introduction of the news organization’s journalistic Guidelines. It forms the basis for the journalistic work of the NZZ and is intended to help employees meet the high standards that readers and the public expect of the daily newspaper. The Preamble sets out the organisation’s values and strategy such as providing factual, fair and unbiased information, promoting democracy and pluralism or advocating for individual responsibility. It also states that trustworthiness is considered the basis of a good relationship with readers, which is seen as vital. Journalism is described as a dialogue with readers where NZZ functions as a platform and a discussion leader. The Preamble also states that NZZ believes in moderation to provide consistent content and pluralism of opinions and that it prefers gradual improvements to chasing trends.

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