Name of code
Recommendation on the Portrayal of People with Disabilities in the Media [Empfehlung zur Darstellung von Menschen mit Behinderungen in den Medien]
Originator of code
Federal Chancellery of Austria [Bundeskanzleramt Ă–sterreich]
Country
Austria
Original language
German
Year of creation
2017
Type of code
Public institutions
Main frame of accountability
Political
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The document Recommendation on the Portrayal of People with Disabilities in the Media by the Federal Chancellery of Austria highlights legally non-binding recommendations for an inclusive and accurate representation. The objective is to present the lives of individuals with disabilities in a factual and balanced manner, avoiding discriminatory terms and emphasizing their strengths. The document includes a description of the problem, the current situation in Austria, and best practice examples from other countries. Moreover, the text outlines necessary steps to implement inclusive measures in the media sector, for example, awareness-raising workshops for journalists, actively employing people with disabilities, and portraying disabled people in a positive and unbiased manner. These measures are intended to promote inclusive and accurate representation of people with disabilities in the media.
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