Name of code
Richtlijn contentsamenwerkingen: Samenwerken met mediapartners
Originator of code
Ministerie van Algemene Zaken (Ministry of General Affairs)
Country
The Netherlands
Original language
Dutch
Year of creation
2023
Type of code
Public institutions
Main frame of accountability
Political
Transparency
Public
Legal and regulatory context
Non-Mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The central Dutch government regularly collaborates with media partners in creating content to reach groups that are difficult to reach through other avenues, or to give depth to a topic or message. This “Guideline on Content Collaboration” is aimed at government employees and provides information on working with media partners, such as including a branded content article in a magazine, the use of an influencer, a podcast or an online series.
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