Social Media Guidelines: Guide to the Responsible Use of Social Media [Social Media Guidelines: Leitfaden zur verantwortungsvollen Nutzung Sozialer Medien]

Name of code

Social Media Guidelines: Guide to the Responsible Use of Social Media [Social Media Guidelines: Leitfaden zur verantwortungsvollen Nutzung Sozialer Medien]

Originator of code

City of Villach [Stadt Villach]

Country

Austria

Original language

German

Year of creation

N/A

Type of code

Media users

Main frame of accountability

Political

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Procedural

Diversity

No

AI/automation

No

Abstract

Voluntary Guidelines for the Responsible Use of Social Media for employees of the City of Villach. The Guidelines highlight the benefits of social media for communication and efficiency but also stress the importance of following rules when using these platforms as company representatives. After a short definition of social media, the text outlines the City of Villach’s public communication strategy and 10 specific guidelines. For example, employees must respect laws relating to data protection and copyright. They should behave responsibly and avoid publishing content that may undermine trust. All posts should be meaningful, respectful, authentic, and in line with the mission statement while avoiding discriminatory content.

Full text