Abstract

Using Social Media Successfully, a brochure, published by the Austrian Chambers of Commerce (WKO) addresses small and medium-sized enterprises (SMEs), which are still hesitant to embrace social media due to fears of negative effects. Therefore, the WKO created this social media brochure, which provides tips and assistance, as well as suggestions for developing a social media strategy. The brochure includes, for example, netiquette rules, an overview of important social media platforms, digital corporate communication, employee involvement, advertising on social media, and a social media glossary.