Abstract

“Using Social Media Successfully” by the Austrian Chambers of Commerce (WKO) addresses small and medium-sized enterprises (SMEs), which are still hesitant to embrace social media due to fears of negative effects. Therefore, the WKO has created a social media brochure which provides tips and assistance, as well as suggestions for developing a social media strategy. It includes, for example, netiquette rules, an overview of important social media platforms, digital corporate communication, employee involvement, advertising on social media, and a social media glossary.