Stockholm Charter

Name of code

Stockholm Charter

Originator of code

International Communications Consultancy Organisation (ICCO)

Country

International

Original language

English

Year of creation

1986

Type of code

PR

Main frame of accountability

Professional

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

No

Abstract

The International Communications Consultancy Organisation’s (ICCO) Stockholm Charter was adopted in 2003, replacing the earlier Rome Charter (1986). It outlines the responsibilities and standards for PR consultancies, including legally non-binding key principles such as objective advice and representation of interests, confidentiality and integrity of information. Furthermore, the Code deals with delivering promises and managing conflicts.

Full text