Name of code
Stockholm Charter
Originator of code
International Communications Consultancy Organisation (ICCO)
Country
International
Original language
English
Year of creation
1986
Type of code
PR
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
The International Communications Consultancy Organisation’s (ICCO) Stockholm Charter was adopted in 2003, replacing the earlier Rome Charter (1986). It outlines the responsibilities and standards for PR consultancies, including legally non-binding key principles such as objective advice and representation of interests, confidentiality and integrity of information. Furthermore, the Code deals with delivering promises and managing conflicts.
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