Abstract

Sustainable Media Principles are guidelines created by the Sanoma Group that outline how the company’s 40-plus media brands strive to promote values such as open democracy, freedom of speech, social diversity, and tolerance. The Principles also emphasize the protection of vulnerable audiences and the rights of gender and sexual minorities. The Sanoma Group is a prominent partner of the Pride movement for sexual minorities, provides visibility for Helsinki Pride, and aims to raise awareness about minority-related terminology and issues among both its journalists and its audience.