Abstract

The “SWI Publication Guidelines Swissinfo.ch Our Values – Our Methods – Our Style” (Publikationsrichtlinien SWI Swissinfo.ch Unsere Werte – Unsere Methoden – Unser Stil/Directives de publication SWI Swissinfo.ch Nos valeurs – Nos méthodes – Notre style / Principi di giornalismo) is a document published by SwissInfo. It describes the editorial guidelines, values and principles that apply to SWI swissinfo.ch journalists. It sets out the organisation’s approach and serves as a guide to style and content development, aimed at ensuring quality for all language and multimedia teams in the production, adaptation and distribution of content. The document serves as an in-house manual and is also designed as an instrument of public accountability.