Abstract

UAB All Media Lithuania Code of Ethics ​by UAB All Media Lithuania. The Code applies to all programmes or parts of programmes produced by UAB All Media Lithuania. The Code is developed by a special working group and is designed to ensure the best programmes, a connection between television and its viewers, and the highest quality content.​ The purpose of the Code is to establish ethical Guidelines for UAB All Media Lithuania in order to maintain truth and objectivity, entertainment and audience value, public interest and ethics, children’s interests, personal dignity, and leadership. ​It notes the responsibility of the media to provide accurate information, respect privacy rights, and avoid sensationalism or harm to individuals or society. The Code includes principles for the collection, processing, and publication of information, as well as Guidelines for programme design and commercial subjects.