DIACOMET referenced in scientific article on journalism-related boundary work
A new scientific article referencing DIACOMET was published in Medijska istraživanja: znanstveno-stručni časopis za novinarstvo i medije. Representatives of our partner University of Ljubljana prof. dr. Marko Milosavljević and prof. dr. Melita Poler Kovačič wrote about emerging hybrid actors in news media who operate at the intersection of journalism and technology.
Full title and abstract can be found below. We invite you to (open) access the entire article on this link.
Milosavljević, Marko, Poler Kovačič, Melita. The synchronising function of new participants in digital news production. Medijska istraživanja : znanstveno-stručni časopis za novinarstvo i medije. 2025, god. 31, br. 1, str. 5-28. ISSN 1330-6928. https://hrcak.srce.hr/clanak/481488, DOI: 10.22572/mi.31.1.1.
“This study examines the function of emerging professionals in digital news production who are neither typical journalists nor typical technologists, but operate across the increasingly permeable boundaries of IT, marketing, PR, management, and the newsroom. These hybrid actors contribute to the creation, implementation, and distribution of news in the digital environment, with the primary function of synchronising cross-departmental activities in pursuit of sales-oriented goals. Based on semi-structured qualitative interviews with ten such professionals from France, Lithuania, Sweden, and the USA, the study confirms that the permeability of boundaries, the dissolution of traditional divisions, and the hybridity of professional positions have become increasingly radical, leading to a multi-level blurring of boundaries. These professionals engage in fluid collaboration that aligns the operations of diverse actors under the guiding principle of profitability. They are significantly involved in journalism-related boundary work, and undertake a range of tasks that enable them to influence epistemic journalistic practices. In doing so, they undermine the traditional divide between editorial and commercial domains, further blurring the lines that define journalism and its acceptable practices.”