Name of code
The Hungarian Code of Advertising Ethics [Magyar Reklámetikai Kódex]
Originator of code
Advertising Self-Regulation Board [Önszabályozó Reklám Testület]
Country
Hungary
Original language
Hungarian
Year of creation
2015
Type of code
Advertising
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Mandatory
Implementation and enforcement
Procedural
Diversity
Yes
AI/automation
No
The Hungarian Advertising Code of Ethics was adopted to serve as a collection of professional-ethical standards for those involved in advertising activities in Hungary, as well as to implement professional self-regulation, and also part of the Hungarian co-regulatory regime.
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