Name of code
The Hungarian Code of Advertising Ethics [Magyar Reklámetikai Kódex]
Originator of code
Advertising Self- Regulation Board [Önszabályozó Reklám Testület]
Country
Hungary
Original language
Hungarian
Year of creation
Hungarian: 2023; English 2015
Type of code
Advertising
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Mandatory (Media Council concluded an administrative agreement with this co-regulation body)
Implementation and enforcement
Procedural
Diversity
Yes
AI/automation
No
The Hungarian “Advertising Code of Ethics” was signed to serve as a collection of professional-ethical standards for those involved in advertising activities in Hungary, as well as to implement professional self-regulation, and also part of the Hungarian co-regulatory regime.
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