IAB Code of Conduct for Search Engine Advertising [IAB Code of Conduct Suchmaschinen-Advertising]

Name of code

IAB Code of Conduct for Search Engine Advertising [IAB Code of Conduct Suchmaschinen-Advertising]

Originator of code

IAB Switzerland

Country

Switzerland

Original language

German

Year of creation

N/A

Type of code

Corporate

Main frame of accountability

Market

Transparency

Public

Legal and regulatory context

Non-mandatory

Implementation and enforcement

Voluntary

Diversity

No

AI/automation

Yes

Abstract

The IAB Code of Conduct for Search Engine Advertising (IAB Code of Conduct suchmaschinen-advertising) are Guidelines issued by IAB Switzerland defining criteria and conditions for the strategic consulting and implementation of search engine advertising (SEA) measures by IAB Switzerland members. The Code of Conduct aims to maintain SEA service quality and ensure transparency in operations for advertisers. Key aspects include a commitment to transparent client communication about services, effects, and conditions. The document outlines specific consulting Guidelines and working processes including setting realistic goals tailored to each client, and continuous optimization and evaluation of SEA measures.

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