Name of code
IAB Code of Conduct for Search Engine Advertising [IAB Code of conduct suchmaschinen-advertising]
Originator of code
IAB Switzerland
Country
Switzerland
Original language
German
Year of creation
N/A
Type of code
Corporate
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
The “IAB Code of Conduct for Search Engine Advertising” (“IAB Code of conduct suchmaschinen-advertising”) are guidelines issued by IAB Switzerland defining criteria and conditions for the strategic consulting and implementation of search engine advertising (SEA) measures by IAB Switzerland members.The code of conduct aims to maintain SEA service quality and ensure transparency in operations for advertisers. Key aspects include commitment to transparent client communication about services, effects, and conditions. The document outlines specific consulting guidelines and working processess including setting realistic goals tailored to each client, and continuous optimization and evaluation of SEA measures.
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