Name of code
AI-Guidelines [AI-Leitlinien]
Originator of code
Pomona Media AG
Country
Switzerland
Original language
German
Year of creation
2023
Type of code
Journalism
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
Pomona Media AG has published AI Guidelines—a paper on the use of AI within the organization. The Guidelines highlight that the use of AI must comply with ethical principles and journalistic standards. They also stress the importance of human supervision, adherence to ethical journalistic standards, transparent AI labelling, protection of confidential information as well as critical assessment and verification of results generated by AI and the responsibility of the editorial team in maintaining journalistic standards.
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