Abstract

SDV Code of Honour are guidelines regarding the professional practice of SDV (Swiss Dialogue Marketing Association) members within the advertisement sector. The Guidelines detail rules on recipient targeting, client relations, Code compliance, data management, and security. They encompass various advertising forms, including direct sales, promotional stands, and events, aiming to ensure ethical and effective advertising practices, and are designed to maintain integrity and transparency in advertising efforts, fostering trust between advertisers, clients, and the public while adapting to different advertising mediums and techniques.