Name of code
SDV Code of Honour [SDV Ehrenkodex]
Originator of code
SDV
Country
Switzerland
Original language
German
Year of creation
N/A
Type of code
Advertising
Main frame of accountability
Market
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
No
“SDV Code of Honour” are guidelines regarding professional practice of SDV members within the advertisement sector. It details rules on recipient targeting, client relations, code compliance, data management, and security. It encompasses various advertising forms, including direct sales, promotional stands, and events, aiming to ensure ethical and effective advertising practices. The guidelines are designed to maintain integrity and transparency in advertising efforts, fostering trust between advertisers, clients, and the public while adapting to different advertising mediums and techniques.
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