Name of code
Artificial Intelligence Guidelines [Künstliche Intelligenz im Journalismus Leitfaden/Intelligence artificielle/Lignes directrices/Intelligenza artificiale. Linee direttrici]
Originator of code
Swiss Press Council [Schweizer Presserat/Conseil Suisse de la presse/Consiglio svizzero della stampa]
Country
Switzerland
Original language
German/French/Italian
Year of creation
2024
Type of code
Journalism
Main frame of accountability
Professional
Transparency
Public
Legal and regulatory context
Non-mandatory
Implementation and enforcement
Voluntary
Diversity
No
AI/automation
Yes
Artificial intelligence Guidelines released by the Swiss Press Council overview the use of artificial intelligence in Swiss news organizations. These Guidelines reference the Declaration of Duties and Rights of Journalists as they contain numerous Guidelines that apply to the correct use of generative AI. The Guidelines stress the responsibility of journalists for compliance with ethical standards. They also address the importance of labelling AI-generated content, naming the sources on which artificially generated content is based and not entering sensitive data into AI programs without full control over the subsequent use of the data.
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