Abstract

The Dutch Advertising Code (NRC) consists of rules, with which advertisements must comply. The Dutch Advertising Code was drawn up by the Advertising Code Foundation (SRC). As an independent complaints body, this foundation aims to adjudicate advertising messages and assess whether advertisements violate the Dutch Advertising Code, which is divided into several parts. The first and general part consists of general rules that every advertisement must comply with. For example, advertisements may not be contrary to the law, harm the public interest or mislead the public. The second part only applies to certain products or under certain circumstances and complements the general part.